Quality content that satisfies a searcher’s need can have an equal or greater impact on your search engine rankings than backlinks upon backlinks upon backlinks.Ĭontent aside, Google also looks at the relevancy of backlinks. After all, what good are backlinks unless they point to legitimate content? With Google regularly updating its search engine algorithms, the company has made it necessary for website owners and online businesses to publish content that focuses on search intent - and content that actually solves searchers’ problems and isn’t just SEO fluff.īacklinks won’t do much if you don’t have a strong foundation to begin with. Sites with low-quality links lost massive amounts of traffic, whereas those with more authoritative links, even if that meant lower quantities, experienced a drastic improvement in their search engine visibility.īacklinks can have a positive impact, but they’re not the only answer. And just like that, the SEO game changed for everyone. With Penguin, Google shifted the focus from backlink quantity to quality. This led the wild west days of SEO to come crashing down in 2012 when Google confronted aggressive link builders by releasing its Penguin algorithm update. But bad SEO companies started abusing this opportunity by automating spammy links to improve rankings, causing the search giant to change its algorithm. The PageRank algorithm rated websites from 0-10, referred to as PR score. PageRank was one of the key factors that helped Google deliver better results, leading to its dominance over other search engines despite being the new kid on the block at the time.
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